UK Energy Industry - Retail Marketing Report
This UK Energy Industry Report takes a look at many aspects of how energy suppliers market their products including pricing, websites and social media. Innovative use of the Internet and Social Media has fostered a growing realisation that switching can result in considerable savings which has heralded an era of competition never seen before in the energy market.
This report shines a spotlight on the relative performance of the energy suppliers over a number of performance measures and demonstrates the good and the bad. For many of our graphs and tables we have separated out the 'Big 6' and the challenger brands.